Philippines Targeting 100,000 Tourists from Malaysia this Year

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Philippines Targeting 100,000 Tourists from Malaysia this Year

– March 7, 2012Posted in: Metro Manila, National News


The Philippines is targeting 100,000 visitors this year from its Southeast Asian neighbor Malaysia, which was hailed as the world’s ninth top tourist destination for 2010.
An official of the Department of Tourism (DOT) made the statement during the agency’s marketing roadshow held recently in Penang and Kuala Lumpur.

“The Philippines is aiming to attract around 100,000 Malaysian tourists by the end of this year,” director Ma. Corazon Jorda-Apo, DOT’s group head for North America and Asia Pacific, said during her presentation to private sector representatives and travel agents.

Jorda-Apo noted that a total of 91,752 Malaysians visited the Philippines last year, 15.13% higher compared to 2010. She added that the DOT is banking on its newest tourism campaign, “It’s more fun in the Philippines,” in attracting more visitors to the country.

Meanwhile, the Philippine Embassy in Kuala Lumpur proposed the development of halal tourism and Christian pilgrimage tour packages to lure tourists not only from Malaysia but also from the Middle East.

About 24.7 million tourists visited Malaysia last year, a far cry from the Philippines’ 3.9 million, which the DOT said is already a record high.
Malaysia’s tourism minister recently visited Manila to launch a new campaign which packages their country as a premiere duty-free shopping destination for luxury goods.

(source: ABS CBN News)

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